Nielsen To Finally Measure Online TV Viewing

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It was just announced that Nielson will finally measure TV viewing online in addition to TV and OnDemand. Seems a little late to finally include this, but at least there will be more accurate ratings. Community made headlines when it was almost cancelled for having low ratings. However, it was revived due to their strong fan base and online viewership. With people having lives and being busy, not everyone can watch a show when it premiers. Many people (including myself) catch up on their favorite shows online, which until now did not count towards ratings.

“The pilot for Nielsen Digital Program Ratings is a major milestone for the industry,” Eric Solomon, SVP for Global Digital Audience Measurement at Nielsen, said in a statement. “As a companion product to Nielsen Online Campaign Ratings, Nielsen Digital Program Ratings will enable clients to better understand the online audience for their programming by harnessing the same methodology Nielsen already uses to measure the audience for related advertising.”

Nielsen Digital Program Ratings will have audience data such as unique audience, and stream counts by age and gender for online views. It is expected to be launched later this year.

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