Guy Hands out Abercrombie & Fitch Clothing to the Homeless as Protest

abercrombie & fitch

Img: Graham Smith via Flickr

Abercrombie and Fitch is an overpriced, poor quality store that is very popular for teens. I remember buying my first (and only) Abercrombie & Fitch shirt in high school. I didn’t even love the shirt all that much, but it was on clearance so I bought it because that is what everyone else wore. The store is known for their sizes running small and only going up to a size Large in the women’s department.

Mike Jefferies, Abercrombie’s CEO stated that, “A lot of people don’t belong in [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla.” To summarize, Jefferies basically doesn’t want what he considers “unattractive” people wearing his clothes, and refuses to produce bigger sizes.

In response to that, Greg Karber came up with a great idea to stand up to the brand. After going through thrift stores in what he calls the “douchebag section”, Karber headed to LA’s Skid Row to hand out clothes to the homeless. Watch the video to see more.


About DevonJ140
I am currently an Accounting Director living in New York City. I love reading and learning more about business, finance, tech, and current events.

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