Netflix to Launch User Preference Profiles


IMG: Steve Garfield via Flickr

Netflix is making our life a bit easier, introducing user preference profiles. Netflix knows that families aren’t buying separate accounts, but sharing them instead. I personally share an account with my Mom and  brother, and we don’t even live in the same house. Why spend the extra 8 bucks if you don’t have to? Because of that, my Mom’s account is getting suggestions for horror movies, Family Guy, and a lot of other things she would never watch.

Yahoo reported that Netflix will launch these user profiles by the end of the summer. They announcement was made on Tuesday at E3, the Electronic Entertainment Expo, in Los Angeles. If you chose to have multiple profiles, your home screen will give you an option to pick an account. You then will only have recommendations for your preferences.

In April, Netflix launched the Family Plan. This allowed more devices to stream at the same time than before, for just 4 extra dollars. Todd Yellin, Netflix’s VP of product innovation, told Yahoo that Netflix is hoping to launch this in August, however it’s still in testing.


About DevonJ140
I am currently an Accounting Director living in New York City. I love reading and learning more about business, finance, tech, and current events.

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