Study Finds that 34% of Millennials Watch More Online Videos than TV

Watching TV on Computer

IMG: via Shutterstock

A recent New York Times survey found that 34% of Millennials watch more online videos than they do on an actual TV. That result is a bit shocking, I would think the percentage would be higher. With the lack of jobs out there, a lot of young graduates can’t even afford cable.

Millennials covers the age group of 18 to 34-year-olds. While most generations span about 16 years, I personally think grouping this big age group together doesn’t make a lot of sense. Current 18-year-olds now grew up never knowing a time before cell phones and internet, while those in their mid 20s and 30s clearly remember a time without. Now I will finish my rant and get back to the topic at hand…

The study reported that about one in three Millennials watch less TV than online videos. 50% of those surveyed said they watched online videos at least once per day.

34% of surveyed millennials said they watch mainly online video or no broadcast TV. Only 20% of Generation Xers (Those born in the early 1960s to early 1980s) and 10% of Baby Boomers (born 1946-1964) had the same preference for online videos.

The reasons Millennials gave for watching more online video, 49% said that they like how they can watch it instantly and are able to watch several episodes online.

The study showed that 50% of Millennials who said they watch videos online do so once per day, and 89% said they watch weekly.

Where do you prefer to watch videos?

IMG: via Mashable

IMG: via Mashable

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About DevonJ140
I am currently an Accounting Director living in New York City. I love reading and learning more about business, finance, tech, and current events.

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