Study Finds that 1/3 of Women in the U.S. Use Pinterest
December 30, 2013 Leave a comment
Pinterest just keeps getting more popular in the United States. According to a survey of U.S. social networking habits from Pew Research, the website is now used by 21% of American adults, up from 15% last year. Those numbers put Pinterest slightly above Twitter and Instagram, but all three are still way behind Facebook in users.
The study shows that Pinterest has had strong growth among women in particular. One-third of U.S. women use Pinterest, which is up from 25% in a similar study in February. Currently 8% of men use the site, which is up from 5% previously.
The Pew statistics are based on surveys of 1,445 Internet users in the U.S., a relatively small sample size, though one that a Pew rep says is “quite sufficient” to be representative of trends in the country.
While Pinterest may be growing in the U.S., that doesn’t mean that people are leaving or spending less time on other social media platforms. Pew found that 42% of online adults in the U.S. use two or more social networks and almost one-fifth use three or more social networks.
“People are diversifying their portfolios when it comes to [social networks],” Aaron Smith, a senior researcher at Pew, told Mashable. “The addition of a Pinterest user is not necessarily taking away a Twitter user or a LinkedIn user.”
Unlike the other four social networks included in the survey, Pinterest is not public, which means it has not disclosed detailed user numbers. It has been reported that Pinterest is valued at almost $4 billion.
What do you think about Pinterest’s growth – do you use it?