Starbucks Ad Featuring Lesbian Moms Bashed by Peter LaBarbera

Apparently just watching an ad featuring lesbian moms is enough to ruin someone’s day. Right Wing Watch first reported that the Americans for Truth about Homosexuality’s president, Peter LaBarbera, slammed Starbucks in a blog post. He said that his Mother’s Day was ruined after seeing the ad for the new Teavana Oprah Chai Latte. The ad briefly showed, as he called, “snuggling Starbucks lesbians” in what he described as “an alphabetic homoerotic embrace.”

LaBarbera writes:

As for the content of the ad, Oprah and Starbucks are dead wrong: Two lesbians “moms” are NOT better than one mom–especially one raising children with her husband and their father in a real marriage. And if higher numbers are better, wouldn’t three or four lesbian moms be best? We used to take it for granted that kids do better with a married mother and father, but now that’s a point of contention and marriage itself is being radically redefined. The reality is, this liberal social engineering is bad for kids: Kansas State professor Walter Schumm confirmed ”[Paul] Cameron’s (2006) hypothesis that gay and lesbian parents would be more likely to have gay, lesbian, bisexual or unsure (of sexual orientation) sons and daughters.”

He ends the post saying that same-sex relationships “deviant and immoral behavior condemned by God.”

This is not the first time Starbucks has been in the news for supporting same-sex marriage. In 2012, the National Organization for Marriage launched its “Dump Starbucks” campaign after Starbucks joined a list of major corporations that endorsed same-sex marriage legislation in Washington state. However, Starbucks still continues to stand by it’s beliefs.

“We will not tolerate an international company attempting to force its misguided values on citizens,” NOM President Brian Brown is quoted by The Miami Herald as saying at the time. “The majority of Americans and virtually every consumer in some countries in which Starbucks operates believe that marriage is between one man and one woman. They will not be pleased to learn that their money is being used to advance gay marriage in society.”

The same happened when an investor complained that the company’s support was eroding its bottom line.

“If you feel respectfully that you can get a higher return [than] the 38% you got last year, it’s a free country,” said Schultz, during the annual shareholders meeting on March 21, 2013. “You could sell your shares at Starbucks and buy shares in other companies.”

Do you think Starbucks is being bold by continuing to support such a controversial issue?


About DevonJ140
I am currently an Accounting Director living in New York City. I love reading and learning more about business, finance, tech, and current events.

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