Google Using Big Plan to beat Amazon in Delivery

Google Vs. Amazon

Google Vs. Amazon

Though over the years Google has experimented with letting consumers buy goods with services like Google Wallet or Google Checkout, it has now accelerated this strategy with Shopping Express. The new service allows shoppers to buy things from local retail stores through Google, and then delivers them from the physical retail store on the same or next day.

Google executives have set aside as much as $500 million to expand the service nationwide. “You can very much expect that we are putting a lot of money into this and we’re excited and willing to sustain that investment over time as this gets going,” said Tom Fallows, head of Google Shopping Express.

It’s not hard to see why grocery chains may be more enthusiastic to get on board with Google than with Amazon. Amazon Fresh does deliver from some local stores, but its core produce comes from Amazon’s own warehouses. Google Shopping Express, however, sources all its groceries from local stores, allowing shoppers to support their local stores while enjoying the convenience of online shopping. By going local, Google Shopping Express has become a much more appealing partner than Amazon for every local supermarket chain in the country.

“We think that helping close the loop on locally available items is a really important part of making sure Google is the best place to shop,” Fallows said, suggesting that Google may one day show notifications to users searching for a product that is available on Express Shopping with same-day delivery.


About DevonJ140
I am currently an Accounting Director living in New York City. I love reading and learning more about business, finance, tech, and current events.

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