Better Business Bureau Calls an End to Rob Lowe DirecTV Ads

Unfortunately, the hilarious series of DirecTV commercials featuring multiple different versions of actor Rob Lowe will be coming to an end. The ad campaign will be ending due to complaints by cable giant Comcast to the National Advertising Division of the Better Business Bureau.

So why exactly is DirecTV ending this campaign? The main source of the controversy stems from claims made during these advertisements that DirecTV has better customer service, quality, sound and signal reliability than cable. DirecTV made the following claims that were found to be exaggerated:

  • With DirecTV you get 99% signal reliability
  • With DirecTV you get 99.9% signal reliability
  • With DirecTV you get 1080p picture quality and Dolby 5.1, the industry’s best picture quality and sound.
  • Up to 1080p picture quality
  • DirecTV is #1 in customer satisfaction over all cable TV providers
  • DirecTV is ranked higher than cable for over 10 years
  • DirecTV is the undisputed leader in sports, which means you can watch all the games you want
  • When it comes to sports, with DirecTV, you can have them all.

Additionally, it was noted that the tag line used at the end of these advertisements—“Don’t be like this me. Get rid of cable and upgrade to DirecTV”—conveyed a “comparative and unsupported superiority message.”

However, DirecTV responded to these claims with a statement about the complete lack of seriousness in these commercials. In a statement, they wrote: “the various Rob Lowe advertisements are so outlandish and exaggerated that no reasonable consumer would believe that the statements being made by the alter ego characters are comparative or need to be substantiated.”

If you haven’t seen any of these commercials, they compare the cool, suave, handsome Rob Lowe, who has DirecTV, with comparatively uncool, unattractive versions of Rob Lowe (dressed in a silly costume), who do not have DirecTV and instead have cable. These caricatures include “Crazy Hair Rob Lowe, Painfully Awkward Rob Lowe, Scrawny Arms Rob Lowe, and Super Creepy Rob Lowe.” Check out an example of one of these commercials below.


About DevonJ140
I am currently an Accounting Director living in New York City. I love reading and learning more about business, finance, tech, and current events.

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