Vintage Technology is Making a Comeback

No, you won’t be seeing any 8-track players or first generation Macs reemerging on the market, but old school technology has hit its retro phase, meaning companies are modeling brand new products after their now defunct predecessors, and consumers young and old get the change to mix a little bit of history with modern day, technological advancement.

This year’s IFA consumer electronic convention is now underway in Berlin, and among the many products on display are those mixing a little bit of old and new. One of the big new items for the fall that hits this niche is the Polaroid Snap Instant Digital Camera, where users can upload their photos to Instagram while simultaneously printing out a copy for their refrigerator.

Unlike its predecessor, this pocket-sized camera doesn’t use ink, but prints through a program called ZINK that uses paper embedded with cyan, yellow and magenta dye crystals that are heat activated, and thus results in high-quality, colored images. Yes, this is more of a novelty item, as many today have no need for printed photos, but those looking to collect images on paper can do so for $99 (whenever the TBD camera date is revealed).

Then there is the Walkman. No one is going to carry around the gargantuan machine that played cassette tapes (and later CDs), but Sony never gave up the trademark and is introducing a new Walkman for the ages. It seems silly to think that people would want to carry both a phone (which plays music) AND a Walkman, but the Walkman NW-ZX100 is perfect for smartphone users who are constantly troubled by their phone’s ever-draining battery. The ZX100 has a 45 hour battery life and 128GB of memory; that’s a lot of music that won’t drain your phone, and it is small enough to fit in a pocket or purse. Its release date is set for this fall.

While both of these items are less vintage and more updated versions of outdated technology, IFA is seeing that media users want a touch of the old-school style that works in the fast-paced world of today. It won’t be shocking if more companies follow Sony’s and Polaroid’s lead and make some throwback products of their own.

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About DevonJ140
I am currently an Accounting Director living in New York City. I love reading and learning more about business, finance, tech, and current events.

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