How to Acquire Customers Quickly
September 28, 2015 Leave a comment
It is no secret that every business needs customers to grow and thrive. However, finding a way to acquire those customers, especially if you need to do so in a short amount of time, can seem impossible. How can your business begin acquiring customers and growing without having to wait?
Make sure early adopters love you, and turn them into evangelists.
In the early stages of your business, it’s much more important to have one thousand users who love you than a million who could go either way on you. If you can get your customers that love you to become brand evangelists, then your business will grow due to word of mouth alone. This is especially effective when coming from the mouths of influencers in a given area of expertise.
Robin Joy of DocuSign writes that the best-case scenario is that your product has a viral loop, where your users naturally expose others to your product. For DocuSign, its viral loop is an organic part of the product, since sending documents to others to sign using DocuSign introduced tens of thousands of new users to their product every single day. DocuSign’s CEO Keith Krach also believes that finding a niche in the market that solves a problem, like DocuSign does by providing timely signatures regardless of location, can allow you to expand rather quickly.
Precisely define your target audience.
You won’t be as effective if you try to market to literally everyone, so it makes more sense to instead target audiences who might be interested in your business’s product or service. In this way, you can specialize your marketing efforts to appeal to these key demographics. Once you’ve done this, try targeting local businesses that serve those same key demographic segments.
Treat referrals like gold.
Referrals cause your business to grow, which can be incredibly important to the long-term sustainability of your business. Therefore, it makes sense to treat your referred customers with an amount of reverence that matches the importance of their contribution to your business’s survival. This might take the form of offering discounts to referred customers and rewards to the referee. It doesn’t hurt to over-deliver sometimes!
Deliver way more value than customers deserve.
If you have the capital to support some great short-term deals, this can be a way to quickly spread the word about your business. Of course, you shouldn’t hide the fact that your special offers won’t last forever!
You can learn more by reading this article from Venture Beat!