The Secrets of Persuasion


People who are very successful in business tend to have something in common, besides brains and ambition: they’re very persuasive. They know how to play the field, how to get what they want, for themselves or for their companies. Follow some of these suggestions and see if you can’t ring in a little more success this year.

Be likeable.

This is the top tip for a reason. Without likeability, even the most persuasive people have trouble getting anywhere. For many entrepreneurs and highly driven people, likeability is not their first concern. If you need to work on being more likeable, remember to ask questions about other people. Engage in conversation with them, fully, and listen to what they have to say. Don’t judge, don’t brag, don’t forget important things like meetings, and do what you’ll say you will.

Connect with people.

If you don’t form some kind of emotional connection with another person, they’re less likely to be interested in your company. It’s good to get to know the person you’re doing business with a little bit beforehand; if they know you, they are more willing to do business with you. Remember that you’re speaking to another human being, and even if your argument is rock-solid, you need to connect on a personal level before you move forward.

Know when to push and when to pull back.

Really pushy people are not a pleasure to work with. It’s good to be assertive and confident, but don’t be aggressive, especially when the other party doesn’t respond. Don’t be overly persistent or impatient—that’s a real turn-off. If you try to force people to agree with you, they’re less likely to actually do so. Sometimes, patience and confidence are the key to a big win.

Do your best to make other people happy.

Running a business or trying to get what you want can’t always be just about you, right now. Persuasive people do a lot for others. They know when to give in and when to stand their ground, but they are always willing to rearrange or sacrifice to do something for someone else. Often, it’s better to be successful and to build a lasting relationship than it is to be right.


About DevonJ140
I am currently an Accounting Director living in New York City. I love reading and learning more about business, finance, tech, and current events.

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