Virgin America is No More
March 24, 2017 Leave a comment
Sad news for fans of Virgin America: the airline is all but finished after its recent merger with Alaska Airlines.
Last year Alaska Airlines purchased Virgin America for $2.6 billion, leaving many to wonder what would become of the two different airlines, as Virgin was popular for being flashy, fun, and more young-adult centric. Alaska plans on retiring the Virgin name and logo some time in 2019.
“While the Virgin America name is beloved to many, we concluded that to be successful on the West Coast we had to do so under one name—for consistency and efficiency, and to allow us to continue to deliver low fares,” said Sangita Woerner, Alaska Airlines’ vice president of marketing.
Frequent Virgin flyers can take solace in one thing: Alaska Airlines will be keeping the “flair” that Virgin offered, such as mood lighting, music, and free WIFI and entertainment.
One person who isn’t happy about Virgin’s departure is Virgin America founder Richard Branson.
“With a lot of things in life, there is a point where we have to let go and appreciate the fact that we had this ride at all,” Branson said in a blog post. “Many tears are shed today, this time over Alaska Airlines’ decision to buy and now retire Virgin America. It has a very different business model and sadly, it could not find a way to maintain its own brand and that of Virgin America.”
Starting next year, Virgin’s frequent flyer program will disappear, but members will not lose their status. Current frequent flyers have the option of converting their miles to Alaska’s at a rate of 1 to 1.3 miles, or they can wait it out and have their miles traded evenly when the program dissolves.
The merger between the two airlines created the fifth-largest airline in the United States, boasting 1,200 daily flights and close to 300 planes. Alaska Airlines plans on expanding their market to 21 new cities over the next year.