Print Media Isn’t Dying

A picture of a typewriter with the words "the end" printed on a piece of paper.

Photo credit: Shutterstock

For a while there, everybody was concerned that print media was going extinct because people were reading newspapers and books online. That’s turning out to be a false alarm though, as several studies have shown that physical books are experiencing a resurge in popularity.

Newspapers, which have been seen as struggling in the digital age, are also doing fine (at least in the United Kingdom, anyway). According to a recent study, print newspapers are more popular than their digital counterparts, with readers spending 89% of their time with print editions and only 4% and 7% with web and mobile versions.

Other studies have shown that in Germany, print newspapers are 38% more likely to be used as a weekly news source than the web, while in the U.K. that number is only 13%. The authors of the British study think that German readers could spend even more time with their print papers. So while not everybody is reading print newspapers, or maybe newspapers at all, those that are seem to prefer print.

What this tells us is that digital technology hasn’t been as “disruptive” as we’d thought (disruptive in this case meaning that it would kill print media). The people lamenting the death of print media have mostly been people who were slow to embrace digital media in the first place. But there’s no reason that print and digital media can’t coexist, since they serve different purposes for different people.

Could print media eventually die out? Sure, but that’s still a ways down the road. In the meantime, it’s here to stay.

What does that mean for publishers, whether that be books, newspapers, magazines, or comics? It means that they need to pay attention to the way readers actually engage. Better than wasting their time trying to find ways to hinder digital media, they should find ways to work with it, or to find audiences that prefer print products they already make. Adaptability, and paying attention to what’s actually happening, is key here.


Must-Reads for Beginning Entrepreneurs


In every life, some books must fall. If you’re a new entrepreneur—or even a seasoned one looking to add to your own edification—there are plenty of books on every subject related to sales, business, and making something of yourself. From finance to start-ups, here are a few noteworthy titles to get you started on your business journey.

Capital Instincts: Life as an Entrepreneur, Financier, and Athlete, Richard L. Brandt and Thomas Weisel

If you would like to hear from someone who has truly done it all, Thomas Weisel is your guy. Largely responsible for the formation and duration of Silicon Valley as a tech hub, Weisel’s determined personality has carried him through several high-profile companies and endeavors. His investment firm, Thomas Weisel Partners, was worth half a billion dollars in revenues two years after it was founded. He is also a leader in national cycling and skiing. His insights are powerful, plenty, and worth listening to.

Think and Grow Rich, Napoleon Hill

One of the most-beloved business books of the last century, the wisdom in Hill’s Think and Grow Rich is timeless. Originally published in 1937, Hill interviewed over 500 affluent men and women about their money-making philosophies. What he discovered were a handful of universal tenets that he explains in the book. An updated version includes modern-day tips and tricks from Arthur R. Pell, Ph.D., a nationally-recognized author and lecturer in human resources management.

Zero to One: Notes on Startups, or How to Build the Future, Peter Thiel and Blake Masters

This book takes a look at the culture we live in and the ways in which it’s governed, hindered, and improved by the presence of modern-day technology. The book also examines the individual entrepreneur’s place in that world and the challenges facing them, as well as the new opportunities that weren’t previously available. Zero to One is a great place to start if you’re curious about how you and your ideas fit into this technological world.

Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader, Brent Schlender and Rick Tetzeli

Becoming Steve Jobs examines not only the Apple founder himself, but also the circumstances that led to his success and the thick cloud of myth and mystery that surrounded him. This book shines a light on how Jobs, reckless and arrogant as a young man, became the most well-recognized business leader ever. Schlender’s and Tetzeli’s account of Jobs’ life is rich and contributes much to what we understand about him.

Kendall Coffey – Business Profile

Kendall Coffey

Kendall Coffey is one of the founding members of Coffey Burlington, PL. This business concentrates on complex litigation at trial as well as appellate levels in state and federal courts. Today, Coffey is the Chair of the Southern Distract Conference, on the Florida Federal Judicial Nominating Commission.

His previous experience includes serving as the United States Attorney for the Southern District of Florida from 1993-1996. During those three years, he worked on many major cases. Some of these include the Elian Gonzalez international custody battle, as well as the 2000 presidential election recount. Since he has been on many high-profile cases, he has appeared on many well-known television shows such as the Today Show, the O’Reilly Factor, Larry King Live, CNN International, and Good Morning America.

Kendall Coffey is not only a lawyer, but a published author as well. Most recently, he published Spinning the Law: Trying Cases in the Court of Public Opinion. He is also the author of Foreclosures in Florida, which has been published on LexisNexis. He has written several legal articles in different publications, some of which include the Wall Street Journal and Yale Law. He teaches law at the University of Miami, School of Law as an adjunct professor, and has spoken at many other colleges in Florida.

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