Print Media Isn’t Dying

A picture of a typewriter with the words "the end" printed on a piece of paper.

Photo credit: Shutterstock

For a while there, everybody was concerned that print media was going extinct because people were reading newspapers and books online. That’s turning out to be a false alarm though, as several studies have shown that physical books are experiencing a resurge in popularity.

Newspapers, which have been seen as struggling in the digital age, are also doing fine (at least in the United Kingdom, anyway). According to a recent study, print newspapers are more popular than their digital counterparts, with readers spending 89% of their time with print editions and only 4% and 7% with web and mobile versions.

Other studies have shown that in Germany, print newspapers are 38% more likely to be used as a weekly news source than the web, while in the U.K. that number is only 13%. The authors of the British study think that German readers could spend even more time with their print papers. So while not everybody is reading print newspapers, or maybe newspapers at all, those that are seem to prefer print.

What this tells us is that digital technology hasn’t been as “disruptive” as we’d thought (disruptive in this case meaning that it would kill print media). The people lamenting the death of print media have mostly been people who were slow to embrace digital media in the first place. But there’s no reason that print and digital media can’t coexist, since they serve different purposes for different people.

Could print media eventually die out? Sure, but that’s still a ways down the road. In the meantime, it’s here to stay.

What does that mean for publishers, whether that be books, newspapers, magazines, or comics? It means that they need to pay attention to the way readers actually engage. Better than wasting their time trying to find ways to hinder digital media, they should find ways to work with it, or to find audiences that prefer print products they already make. Adaptability, and paying attention to what’s actually happening, is key here.

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