McDonald’s to Use Snapchat for Summer Jobs

A McDonald's sign.

Photo credit: Mike Mozart at Flickr Creative Commons.

Many teens turn to the fast food industry when it’s time for their first summer job, and McDonald’s has found a way to reach this new crop of potential employees.

This week McDonald’s will be releasing a series of 10-second ads on Snapchat, aimed at teens who are looking for summer work. These ads will feature current employees talking about why they love their jobs, with the hope of enticing viewers to become its new batch of hirees. Jez Langhorn, a McDonald’s human resources executive, believes this is the best way to reach their target audience.

“As we see the younger generations seeking out their first jobs, we want to make them aware of the great opportunities available at McDonald’s,” Langhorn said in a statement.

McDonald’s plans on hiring 250,000 seasonal employees for jobs starting this month and ending in August–just in time for the new school year.

Clever advertising and intelligent marketing are just two of the reasons McDonald’s is one of the most ubiquitous companies in the world. It’s no surprise that McDonald’s is using the most popular social media platform with teens to engage them, especially one that comes with a catchy name: Snaplications.

“We thought Snaplications was a great way to allow us to meet job seekers where they are—their phones,” said Langhorn.

While some may say kids would have McDonald’s in their mind anyway, it’s still a very smart way of interacting with today’s teens and young adults. It’s also not entirely new.

McDonald’s began using Snapchat in Australia earlier this year (with positive results), and in keeping up with the online/social stratosphere, it’s looking to engage jobseekers on both Hulu and Spotify.

Job seekers are encouraged to find out more by going to McDonald’s website (via the Snaplication, of course) or any local restaurant.

Forbes Names Best Places in America to Work

Raleigh, North Carolina

Raleigh, North Carolina. IMG: via Shutterstock

There are a plethora of lists naming the best places to live in America, visit in America, eat in America, and even sleep in America. These lists are often lighthearted and interesting, but aren’t particularly meaningful. Forbes took a different approach to this kind of “Best of…” compilation and recently released its 16th annual list of the best cities for business and careers in America, providing valuable information about where the best places to work in America are. Forbes factored business costs, college educated populations, migration to the city and business development in its findings.

It looks like Raleigh, North Carolina is blowing away its competition, taking the top spot after coming in third last year (although it’s worth mentioning that Raleigh sat in the top four other times in the past seven years). Raleigh boasts business costs that are 18% below the national average and 42% of its workforce have at least a bachelor’s degree. The North Carolina city is home to good schools and is currently the sixth fastest growing city in the nation.

Low regulation is another factor that brought Raleigh back up top, as it is one of the easiest cities in the country for small businesses to prosper. The projected annual job growth rate through 2016 is 3.7%, ranking Raleigh seventh best among the 200 largest metro areas in the U.S.

Last year’s top city, Des Moines, Iowa, fell to number two but is still a prize for business owners. The financial services hub has business costs falling 17% below the national average, along with living costs sitting 6% below the national average. According to Moody’s Analytics, the city’s $38 billion economy is projected to grow at a 4% annual rate over the next three years.

The following cities make up the top ten best places for business and careers:

1. Raleigh, North Carolina

2. Des Moines, Iowa

3. Provo, Utah

4. Denver, Colorado

5. Fort Collins, Colorado

6. Lincoln, Nebraska

7. Oklahoma City, Oklahoma

8. Salt Lake City, Utah

9. Seattle, Washington

10. Nashville, Tennessee

Students and Universities – How are They Surviving the Recession?

Student Loans

IMG: via Shutterstock

It seems like every week, news organizations are reporting negatives in regard to college graduates and universities. The recession is making it harder for students and their parents to pay for school, and finding a job after college is harder then ever.

According to a report in 2012, half of recent college graduates are unemployed or underemployed. Many are working in retail or the food industry, or in an office job that they are over qualified for. Those who do have a job are earning less than their 1970s counterparts, when adjusted for inflation. If Congress doesn’t stop interest rates from doubling, recent college students will be paying double the interest rate then recent grads.

Students aren’t the only ones taking the hit from the recession, Universities are too. Moody’s, whose CEO is Ray McDaniel, recently put Howard college up for a possible credit downgrade. This is not the only college this is happening too. Just in the past month Moody’s has also downgraded Wittenberg University. Fitch Ratings has downgraded Roger Williams University, University of Connecticut and more.

What does the mean for future and current students? With Universities having less money, student rates doubling, and job prospects being slim, it is not hopeful. As the recession slowly gets better, we can only hope that this will improve things for students and recent graduates as well.

George R Roberts

george-r-roberts

Img: via kkr.com

George R Roberts is most known for co-founding KKR alongside his cousin Henry Kravis and Jerome Kohlberg. While he may shy away from the media, he is still a very active part of the company on the regional Private Equity Investment and Portfolio Management Committees. Since the founding in 1976, the company has become a staple in the private equity industry.

A couple of years ago, George R Roberts sat down the the Stanford Business school and talked about his success. “It seemed like a good idea at the time.” he said. He also urged the students to not let opportunities pass them by. Roberts is very passionate for education and helping students learn the business world. In late 2012 he made a $50 million dollar donation to Claremont McKenna College (his alma mater) and has given several other talks over the years.

George R Roberts is also the founder and Chairman of the board of directors of REDF (Roberts Enterprise Development Fund), a nonprofit organization based in San Francisco, California. This program helps to create jobs and employment opportunities for “people facing the greatest barriers to work.”

He has a B.A. from Claremont McKenna College and a J.D. from the University of California Law School. Roberts is currently listed as #104 on the Forbes 400 list.

The UK to be Downgraded by Another Credit Rating Agency?

uk flag

Img: Javier Micora via Flickr

Headlines were made last month when the UK was downgraded from it’s perfect rating by Moody’s Corporation, whose CEO is Raymond McDaniel. Fitch, whose CEO is Paul Taylor, has put the UK on a negative watch. Fitch is one of the three major credit agencies along with Moody’s and Standard & Poors.

“The persistently weak performance of UK growth, in part due to European growth, has increased uncertainty around the UK’s potential output and longer-term trend rate of growth with significant implications for public finances,” Fitch said.

The country’s economy shrank by 0.3% in the last quarter of 2012 according to The Guardian. It this continues to grow, this could result in a triple-dip recession. A double-dip recession occurs when a country experiences a second dip, or negative GDP after one or two quarters of growth. A triple-dip recession would be unprecedented in Britain, and brings about fear that the country will move into a “lost decade.”

Lord Mendelson, former business secretary, says that,“Everyone knows we are in a heck of a bad way in the economy. Quite a lot more pain is going to be experienced. What we should be saying is: this is the light at the end of the tunnel. This is where we should be heading,” he says.

Careers For A Non-People Person

Accounting

IMG: via Shutterstock

Every job is different. Some require talking and socializing with customers, coworkers and clients on a daily basis, but others might not require much schmoozing at all. Not everyone is a social butterfly, and many enjoy a workday uninterrupted by conversations—work related or not. If you’re one of those people, careful consideration of your career choice is a must.

Accountants do work with people sometimes, but that’s certainly not the focus of their job. Duties usually include things like computing taxes, keeping financial records, and preparing financial data and documents. Most of the workday is spent analyzing data in front of the computer rather than conversing with others.

Software developers and graphic designers also fall into the solitary worker category, as they often spend many hours working on the computer. Graphic artists, especially freelancers, can do their jobs well with minimal interaction with others. Software developers work in much the same way, though both might benefit from using coworkers as a backboard for bouncing ideas off of.

Computer programmers spend most of their working hours writing and looking over computer code. Common job placement makes computer programmers responsible for debugging programs, writing existing programs in new languages, or making updates to current software.

If working at the computer isn’t for you, consider a career as a commercial pilot. This position would allow you to fly solo—no additional crew necessary—as a firefighter, charter pilot, crop duster, or aerial photographer. And unlike many other jobs, you’ll literally be alone, your only company being the horizon in the distance.


The Top 10 Careers That Are Slowly Dying Out

 

Farming

IMG: via Shutterstock

Jobs in demand are changing all the time. 10 years ago if you told someone you spent your day on Facebook and Twitter for work, they would look at you like you were crazy. While new jobs are being made, older jobs are needed less and less. New software and technology makes some jobs obsolete. For example, when new technology came out, it made many phone operators completely useless, resulting in thousands of people losing their jobs. Today jobs, software, and technology are constantly changing and getting better and more efficient. According to recent studies by the Bureau of Labor Statistics, here are top 10 careers that are slowly dying out.

10. Typists and Word Processors

13,200 jobs in this field are expected to be cut by 2020.

9. Data Entry

15,900 jobs in this field are expected to be cut by 2020

8. Agricultural Workers

19,100 jobs in this field are expected to be cut by 2020.

7. Fast Food Cooks

19,000 jobs in this field are expected to be cut by 2020. This seems strange, however this is probably due to new cooking technology being created that does not require as much human monitoring.

6. Postal Service Clerks

31,600 jobs in this field are expected to be cut by 2020.

5. Switchboard Operators

33,2000 jobs in this field are expected to be cut by 2020.

4. Mail Carrier

38,100 jobs in this field are expected to be cut by 2020.

3. Sewing Machine Operators

42,100 jobs in this field are expected to be cut by 2020.

2. Mail Sorters, Processors and Processing Machine Operators

48,500 jobs in this field are expected to be cut by 2020.

1. Farmers and Other Agricultural Managers/Owners

96,100 jobs in this field are expected to be cut by 2020.

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