Study Finds that 34% of Millennials Watch More Online Videos than TV

Watching TV on Computer

IMG: via Shutterstock

A recent New York Times survey found that 34% of Millennials watch more online videos than they do on an actual TV. That result is a bit shocking, I would think the percentage would be higher. With the lack of jobs out there, a lot of young graduates can’t even afford cable.

Millennials covers the age group of 18 to 34-year-olds. While most generations span about 16 years, I personally think grouping this big age group together doesn’t make a lot of sense. Current 18-year-olds now grew up never knowing a time before cell phones and internet, while those in their mid 20s and 30s clearly remember a time without. Now I will finish my rant and get back to the topic at hand…

The study reported that about one in three Millennials watch less TV than online videos. 50% of those surveyed said they watched online videos at least once per day.

34% of surveyed millennials said they watch mainly online video or no broadcast TV. Only 20% of Generation Xers (Those born in the early 1960s to early 1980s) and 10% of Baby Boomers (born 1946-1964) had the same preference for online videos.

The reasons Millennials gave for watching more online video, 49% said that they like how they can watch it instantly and are able to watch several episodes online.

The study showed that 50% of Millennials who said they watch videos online do so once per day, and 89% said they watch weekly.

Where do you prefer to watch videos?

IMG: via Mashable

IMG: via Mashable

Advertisements

Vine Sharing Goes Down on Twitter After Instagram Launches Video Feature

vine and instagram

Graph via marketingland.com

Vine is a relatively new app that allows users to create videos and share them on social networking sites. It was launched in January, and has about 13 million users.

The Vine app is very similar to Instagram, where it allows you to follow other users and scroll through a news feed of videos. Instagram just announced the addition of video their app last week, so many users started using that instead.

Using Topsy’s free analytics tool, Marketing Land put together a chart that shows a large decline of Vine links being shared on Twitter. Instagram is seeing a steady rise. The decline began on June 20, which was when Instagram video was launched. On June 19, around 2.5 million vine links were shared on Twitter, but on June 26, only about 900,000 were.

On their website, Vine stated that, “This is just the beginning. Over the next few weeks, we’ll be introducing some exciting new parts of Vine. As always, we’ll share details on updates as we release them.”

Which video sharing app do you prefer to use?
%d bloggers like this: