Print Media Isn’t Dying

A picture of a typewriter with the words "the end" printed on a piece of paper.

Photo credit: Shutterstock

For a while there, everybody was concerned that print media was going extinct because people were reading newspapers and books online. That’s turning out to be a false alarm though, as several studies have shown that physical books are experiencing a resurge in popularity.

Newspapers, which have been seen as struggling in the digital age, are also doing fine (at least in the United Kingdom, anyway). According to a recent study, print newspapers are more popular than their digital counterparts, with readers spending 89% of their time with print editions and only 4% and 7% with web and mobile versions.

Other studies have shown that in Germany, print newspapers are 38% more likely to be used as a weekly news source than the web, while in the U.K. that number is only 13%. The authors of the British study think that German readers could spend even more time with their print papers. So while not everybody is reading print newspapers, or maybe newspapers at all, those that are seem to prefer print.

What this tells us is that digital technology hasn’t been as “disruptive” as we’d thought (disruptive in this case meaning that it would kill print media). The people lamenting the death of print media have mostly been people who were slow to embrace digital media in the first place. But there’s no reason that print and digital media can’t coexist, since they serve different purposes for different people.

Could print media eventually die out? Sure, but that’s still a ways down the road. In the meantime, it’s here to stay.

What does that mean for publishers, whether that be books, newspapers, magazines, or comics? It means that they need to pay attention to the way readers actually engage. Better than wasting their time trying to find ways to hinder digital media, they should find ways to work with it, or to find audiences that prefer print products they already make. Adaptability, and paying attention to what’s actually happening, is key here.

Study Finds that 1/3 of Women in the U.S. Use Pinterest

PinterestPinterest just keeps getting more popular in the United States. According to a survey of U.S. social networking habits from Pew Research, the website is now used by 21% of American adults, up from 15% last year. Those numbers put Pinterest slightly above Twitter and Instagram, but all three are still way behind Facebook in users.

The study shows that Pinterest has had strong growth among women in particular. One-third of U.S. women use Pinterest, which is up from 25% in a similar study in February. Currently 8% of men use the site, which is up from 5% previously.

The Pew statistics are based on surveys of 1,445 Internet users in the U.S., a relatively small sample size, though one that a Pew rep says is “quite sufficient” to be representative of trends in the country.

Social Media Usage Statistics

IMG: via Mashable

While Pinterest may be growing in the U.S., that doesn’t mean that people are leaving or spending less time on other social media platforms. Pew found that 42% of online adults in the U.S. use two or more social networks and almost one-fifth use three or more social networks.

“People are diversifying their portfolios when it comes to [social networks],” Aaron Smith, a senior researcher at Pew, told Mashable. “The addition of a Pinterest user is not necessarily taking away a Twitter user or a LinkedIn user.”

Unlike the other four social networks included in the survey, Pinterest is not public, which means it has not disclosed detailed user numbers. It has been reported that Pinterest is valued at almost $4 billion.

What do you think about Pinterest’s growth – do you use it?

Wallstreet’s Relationship Science Raises $30 Million

relationship science

IMG: via relsci.com

Wallstreet’s version of Linkedin, Relationship Science has raised an additional $30 million in new equity funding, according to regulatory filing.

It has not yet been reported who the investor is. The company previously raised about $60 million from big names on Wallstreet like Ken Langone, CV Starr, Henry Kravis, Hearst Corp., MacAndres & Forbes, RIT Capital, Stanley Druckenmiller, Barry Sternlicht, Andrew Tisch, Harvey Golub and Joe Perella.

While we have written about it before, the basic idea of Relationship Science is that it is like an elite version of LinkedIn. Unlike LinkedIn, it finds information online in order to connect  help connect influential people in business, finance, and nonprofit organizations, but does not need any user-inputted information.

The creator, Neil Goldman stated that, “I always thought there had to be an easier way to identify and connect with the people and organizations I needed to reach to achieve my goals, so I decided to create RelSci to fill that need.”

To read more about relationship science, check out this article here.

Nielsen To Finally Measure Online TV Viewing

Watching TV Online

IMG: via Shutterstock

It was just announced that Nielson will finally measure TV viewing online in addition to TV and OnDemand. Seems a little late to finally include this, but at least there will be more accurate ratings. Community made headlines when it was almost cancelled for having low ratings. However, it was revived due to their strong fan base and online viewership. With people having lives and being busy, not everyone can watch a show when it premiers. Many people (including myself) catch up on their favorite shows online, which until now did not count towards ratings.

“The pilot for Nielsen Digital Program Ratings is a major milestone for the industry,” Eric Solomon, SVP for Global Digital Audience Measurement at Nielsen, said in a statement. “As a companion product to Nielsen Online Campaign Ratings, Nielsen Digital Program Ratings will enable clients to better understand the online audience for their programming by harnessing the same methodology Nielsen already uses to measure the audience for related advertising.”

Nielsen Digital Program Ratings will have audience data such as unique audience, and stream counts by age and gender for online views. It is expected to be launched later this year.

Studies Show that Social Media Hurts Friendships…If you Chose to Speak up Online

Social Media

IMG: via Shutterstock

It’s no question that social media has changed the way we interact, but many people wonder if it is for better or worse. While there are definitely negatives associated with social media, I believe they have benefited my personal friendships. Social media allows me to stay in touch with friends from college and high school by seeing what they are up to throughout the week. I have reconnected with old friends through Facebook, who I now see regularly. I also enjoy seeing updates from people I have lost touch with, and probably would know nothing about their life if it weren’t for Facebook.

“The world has changed and a significant proportion of relationships happen online but manners haven’t caught up with technology,” Joseph Grenny, co-chairman of VitalSmarts told Reuters.

The way social media benefits your friendships all depends on your attitude. If you are throwing your religious or political beliefs in people’s faces, arguing, and being rude to other people, then there may be some real life negatives. VitalSmarts conducted the survey that found that as the use of social media has grown, so has incivility, with 78 percent of the 2,698 people reporting an increase in rudeness online. One in five people have reduced their face-to-face contact with someone they know in real life after a spat online.

“When reading a response to your post and you feel the conversation is getting too emotional for an online exchange, you’re right! Stop. Take it offline. Or better yet, face-to-face,” Grenny said.

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