YouTube Network Fullscreen Purchased by Otter Media

YouTube is in for yet another windfall: Otter Media, a joint venture between the Chernin Group and AT&T, bought a majority stake in Fullscreen in a deal valued around $200-$300 million by Bloomberg reports. This is another big splash among other recent big purchases of YouTube include Disney buying Maker studios for $500 million and DreamWorks buying AwesomenessTV for $117 million.

This is new territory for YouTube success. In the recent history of online video the common business model has looked most similar to freelancing or entrepreneurship as opposed to traditional big business. Users, often called YouTubers, would create content themselves using a small budget and gather a wide audience, racking in the money from their videos’ advertising revenue. This string of purchases is the first in what looks to be a trend of larger corporations moving into the YouTube market.

A large part of the appeal of YouTube talent is acquiring stars with already sizeable followings for relatively cheap. For example, Fullscreen has recruited YouTube talent, including the Fine Brothers responsible for the popular “Kids React” series and YouTuber Connor Franta. This level of talent is in large part responsible for Fullscreen 36 million views in the month of July—numbers like this are tantalizing for businesses looking to draw in a new audience.

Fullscreen has also built a business designed to help YouTubers sign traditional media contracts and endorsement deals. “Traditional Hollywood is buying apples, and we have this whole farm of oranges,” said Larry Shapiro, Fullscreen’s head of talent. “Our value proposition is really helping take that orange and make it look like an apple.” Some might say this is the natural evolution of YouTube: a place where talented videographers can make a name for themselves and score big contracts. However, others may view these types of moves as big business breaking into an indie market where it does not belong.

What do you think about these recent purchases of YouTube talent?


Vevo Restructures Assets Before Sale


IMG: Vevo

If you’ve ever watched music videos online, you’ve likely watched the majority of them on Vevo. The video hosting service, which is partners with YouTube, reportedly generates six billion views each month, and is considered a crucial factor in YouTube’s success, and to that of the music industry at large.

Over the last few months, many speculations have been made about how the popular video company is planning on putting itself up for sale. As Forbes contributor Hugh McIntyre notes, “Talks of video platform Vevo putting itself up for sale have been reported for months now, and all signs are continuing to point towards what looks to be a sizeable transaction.” Vevo is estimated to be worth between $700 million and $1 billion, so “sizeable” is certainly one way to describe the high stakes future sale of the video streaming giant.

According to Re/Code’s Peter Kafka, “Vevo is a joint venture, controlled primarily by Universal Music, the world’s largest music label, and Sony Music.” He also notes, “Abu Dhabi Media is also an investor, as is Google, whose YouTube site is Vevo’s primary distribution network.” Because Vevo is controlled by so many music industry heavyweights, business insiders are speculating that the company is going to try to do a bit of internal restructuring before it officially goes up for sale. Kafka explains how despite continual interest from potential buyers, investors have inevitably refused to purchase a stake in the company unless its current owners work on making Vevo even more profitable.

Potential buyers include Google, which already holds a stake in the company because of its partnership with YouTube, as well as DreamWorks, Liberty Media, and Guggenheim Digital Media, among others. Vevo has already found immense success in the realm of online music video streaming, and with music videos making up 40% of what people watch on YouTube, it’s no wonder that major companies are looking to invest in a rapidly growing media sector.

Vevo has recently confirmed that some restructuring within the company is going to take place, but there are no reports yet about who is most likely to invest in the company after it officially puts itself up for sale.

Studies Show that Social Media Hurts Friendships…If you Chose to Speak up Online

Social Media

IMG: via Shutterstock

It’s no question that social media has changed the way we interact, but many people wonder if it is for better or worse. While there are definitely negatives associated with social media, I believe they have benefited my personal friendships. Social media allows me to stay in touch with friends from college and high school by seeing what they are up to throughout the week. I have reconnected with old friends through Facebook, who I now see regularly. I also enjoy seeing updates from people I have lost touch with, and probably would know nothing about their life if it weren’t for Facebook.

“The world has changed and a significant proportion of relationships happen online but manners haven’t caught up with technology,” Joseph Grenny, co-chairman of VitalSmarts told Reuters.

The way social media benefits your friendships all depends on your attitude. If you are throwing your religious or political beliefs in people’s faces, arguing, and being rude to other people, then there may be some real life negatives. VitalSmarts conducted the survey that found that as the use of social media has grown, so has incivility, with 78 percent of the 2,698 people reporting an increase in rudeness online. One in five people have reduced their face-to-face contact with someone they know in real life after a spat online.

“When reading a response to your post and you feel the conversation is getting too emotional for an online exchange, you’re right! Stop. Take it offline. Or better yet, face-to-face,” Grenny said.

New Ways Social Media Profiles Can Affect Your Chances of Getting a Job

Facebook Profile

IMG: Brian Wilkins via Flickr

Social media is everywhere. It is constantly taught in college classes to be careful what you post on your social media sites. While a private Facebook sometimes works, some employers know how to get past it. This doesn’t mean every single picture that resembles you in a bar needs to be taken down, just think about what you post and how it portrays you as a person.

Social media is not just used to examine a person’s character anymore after an interview, it now is being used to actually get jobs and to recruit people. Earlier last year, a PR company created a video of their employees singing the popular song “Call Me Maybe” to recruit people for new positions they had available. Not long after the video was posted, they were already getting resumes. 

“We’ve had more than 4,500 views of the video and have received about 100 resumes for the two positions we are currently looking to fill,” Michele Litzky, president and founder of LPR told The Huffington Post.

Most recently, Twitter is now being used to submit actual job applications. Chief marketing officer for Enterasys Networks, Vala Afshar is searching for the right candidate to fill a six-figure position through Twitter. He will be evaluating job seekers based on their tweets, USA Today reported

“The paper résumé is dead,” Afshar told the news outlet. “The Web is your résumé. Social networks are your mass references.”

A recent Jobvite survey of over 1,000 companies showed that 92 percent of employers said they will use or already use social networks as a means of recruiting.

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